Special AAAM Course:
Marketing and Business Strategies For a Successful Medspa

FACULTY:
Manon Pilon, Author of "Anti-Aging the Cure: Based on Your Body Type"

Manon Pilon is a world recognized Medispa consultant, educator, researcher, medical esthetician, spa owner, international Director of Education for Europe Cosmétiques/Europelab and author of The Anti-Aging Cure: Based on your Body Type. She has conducted seminars throughout the world, educating dermatologists, plastic surgeons, nurses, skin care specialists and estheticians, on skin health, skin disorders and their prevention.

Founder of multiple day spas and a private school in Montreal, Pilon has dedicated over 20 years to the skin care industry and continues to extend her advanced, clinical and business expertise amongst skin care professionals around the world. She remains very active in the medical-spa industry, continuously using her voice to give back to the esthetic, spa and medical community. She hosts a weekly radio show, The New Lifestyles Show on CJAD Radio.

Ms. Pilon presents her extensive consulting experience in the Spa/Medical Spa business, based on many years of experience working in different countries. Marketing tips and strategies that have proved successful in the short and long term are described, including different ways to increase revenue and credibility by offering new treatment approaches. Image is very important and her approach has been found to effectively increase retail and service sales, double revenue and ensure customer loyalty.

• The entire Concept and how to establish and grow a Medispa
• Marketing tips and strategies that you can immediately implement in your facility.
• How to formulate your services for results and profit
• Key considerations that identify a memorable experience and culture
• Methods to enhance your credibility and increase your revenue by implementing new approaches.
• Increase your retail and service sales!
• Management tips for a successful practices
• Compensation discussions
• Choosing the right technologies and how to best integrate them for the best results
  Pilon will discuss the key ingredients to success in this presentation.

• Choosing the right services for today's medical spas
• Services and Product Development: Most profitable, less profitable and most strategic ones
• How to benefit from cross marketing services and products
• Setting up your business with effective and cost efficient marketing tools
• How to profile and differentiate yourself in the marketplace
• Effective branding strategies
• Equipment Overview

• Learn different ways to increase revenue and increase your credibility by offering new approaches.
• Maximize your revenue per treatment room
• Easy and effective marketing strategies
• Learn how to double your revenue and build customer loyalty.
• Learn the marketing strategies that have transformed Med spas, spas and clinics around the world.
• Develop a brand for your spa or clinic
• Converting Your Services into a Profitable Business

• The importance of the first interview
• The "must-have" qualities for each employee
• Learn how to impact employee's performance at work with motivation
• The value of detailed job descriptions
• Management tips
• Compensation structures

• Methods to increase your sales
• The key behind a successful retail environment
• Learn how to choose products that suit your businesses character and goals
• Inventory and turnover
• Result oriented retail strategies
• Creating loyalty programs and promotional calendars

• Equipment overview
• Which technologies are the market leaders and supported through research
• Equipment integration and why this will define your future
• The power of synergy and why it works