AAAM LEVEL 2 DIPLOMA COURSE
July 11-15, 2012
Sheraton Gateway Hotel Los Angeles
Los Angeles, California
Redondo Conference Room
Faculty: Manon Pilon (Canada); John Kim, MD (USA); Alexander
Krakovsky, MD (USA)
|
Day 1: Wednesday, July 11, 2012. Faculty: Manon Pilon
MARKETING AND BUSINESS STRATEGIES FOR A SUCCESSFUL MEDSPA |
| 7:30-8:30 |
Registration and Continental Breakfast
Registration
Continental Breakfast |
| 8:30-10:30 |
Medical Spa Concepts Flow and Start Up Overview
> Choosing the right service for today�s medical spa
> Services and Product Development
� Most
profitable
� Least
profitable
� Most
strategic ones
> How to benefit from cross marketing services and products
> Setting up your business with effective and cost efficient
marketing tools
> How to profile and differentiate yourself in the
marketplace
> Effective branding strategies
> Equipment overview |
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00-12:30 |
Marketing Your Medical Spa
> Learn different ways to increase revenue and increase
your credibility by offering new approaches
> Maximize your revenue per treatment room
> Easy and effective marketing strategies
> Learn how to double your revenue and build customer
loyalty
> Learn the marketing strategies that have transformed
medspas, spas and clinics around the world
> Develop a brand for your spa or clinic
> Converting your services into a profitable business |
| 12:30-13:30 |
LUNCH |
|
| 13:30-15:00 |
Hiring the Right Team
> The importance of the first interview
> The �must have� qualities for each
employee
> Learn how to impact employee�s
performance at work with motivation
> The value of detailed job descriptions
> Management tips
> Compensation structures |
| 15:00-15:15 |
COFFEE BREAK |
|
| 15:15-16:30 |
Retail Strategies: The Benefits and Methods
> Method to increase your sales
> The key behind a successful retail
environment
> Learn how to choose products that suit
your business character and goals
> Inventory and turnover
> Results oriented retail strategies
> Creating loyalty programs and promotional
calendars
|
| 16:30-17:15 |
Effective Use of Technologies
> Equipment overview
> Which technologies are the market leaders
and supported through research
> Equipment integration and why this will
define your future
> The power of synergy and why it works |
| 17:15-17:30 |
Daily Test on Strategies for a Successful Medspa |
Day 2: Thursday, July 12, 2012. Faculty: John Kim, MD
COSMETIC DERMATOLOGY |
| 08:00-08:30 |
Continental Breakfast |
| 8:30-10:30 |
> Pigmentary Disorders Management
(with use of Wood lamp)
> Sun Protection of All Skin Types |
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:30-12:30 |
Acne
> Etiology
> Classification
> Complication
> Treatments
|
| 12:30-13:30 |
LUNCH |
|
| 13:30-15:00 |
Introduction to Hair Restoration Surgery and Hair Loss Management
|
| 15:00-15:15 |
COFFEE BREAK |
|
| 15:15-16:00 |
> Dark Circle Management
� Cellulite |
| 16:00-16:15 |
Advanced Peels
> Body Peel
> LHA Peel
> Only Touch Peel
> BRA Peel
> New peels on the market |
| 16.15-16:30 |
Daily Test on Cosmetic Dermatology |
| 16:30-17:30 |
Advanced Peels Hands-On Training |
Day 3: Friday, July 13. Faculty: John Kim, MD
ADVANCED BOTOX AND FILLERS |
| 08:00-08:30 |
Continental Breakfast |
| 08:30-10:30 |
Botulinum Toxin Type A (BTA)
> Advanced Botulinum Toxin Type A Techniques
� BTA
treatment for d�collet�
� BTA
treatment for Masseter
� Axillary
Hyperhidrosis
� Other
indications |
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00-12:30 |
Live Demonstrations and Hands-On Botulinum Toxin Type A |
| 12:30-13:30 |
LUNCH |
|
| 13:30-14:45 |
Fillers
> Wrinkle classification
> Fillers and techniques revision
� Facial volumes
improvement
� Mid-face
treatment
� Cheek
augmentation
� Chin augmentation
� Nasal bridge
enhancement
� Lip augmentation
� Tear trough |
| 15:00-15:30 |
COFFEE BREAK |
|
| 15:45-17:30 |
Live Demonstration and Hands-On Fillers |
| 17:30-19:00 |
Wine and Cheese Welcome Reception
|
Day 4: Saturday, July 14, 2012. Faculty: Alexander Krakovsky, MD
PHLEBOLOGY AND PAIN MANAGEMENT |
| 08:00-08:30 |
Continental Breakfast |
| 08:30-10:30 |
Aesthetic Medicine & Phlebology
> Venous system
�
Varicose Veins
�
Spider Veins
> Medical treatments
> Laser treatments
> Surgical treatments |
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00-11:30 |
Sclerotherapy
> Definition & Technique
> Substances used
> Patient selection
|
| 11:30-12:00 |
Live Demonstrations and Hands-On
Sclerotherapy |
|
| 12:30-13:30 |
LUNCH |
|
| 13:30-15:00 |
Pain Management in Aesthetic Medicine
> Definition of pain and
different types of pain sensation
> Regional, Local and Topical
Anesthesia: Agents and Techniques
�
History and effects
�
Complications and toxicity
�
Blocks, Intravenous Injections, Spinal and Epidural Injections
> General face anatomy
> Facial nerve anatomy
> Trigeminal nerve anatomy
> Supraorbital, Infraorbital,
Maxilar and Mandible Nerves Block
|
| 15:00-15:15 |
COFFEE BREAK |
|
| 15:15-15:30 |
Daily Test on Pain Management |
| 15:30-16.30 |
Pain Management Workshop Using Skull Heads and Mannequin Head Models |
Day 5: Sunday, July 15, 2012. Faculty: Alexander Krakovsky, MD
SURGERY FOR EVERY MEDICAL OFFICE: SMALL SURGERY & SURGERY FOR ACNE SCARS |
| 08:00-08:30 |
Continental Breakfast |
| |
SMALL SURGERY FOR EVERY MEDICAL OFFICE |
| 08:30-09:00 |
Aseptic Technique |
| 09:90-09:30 |
Surgical Instruments, Sutures, Needles |
| 09:30-10:00 |
Local Anesthesia |
| 10:00-10:30 |
Surgical Procedures
> Skin Biopsy
> Skin Incision
> Mole and other things removed
> Subcision |
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00-11:30 |
Skin Closure |
| 11:30-12:00 |
Wound Care
> Infection
> Pain
> Bleeding |
| 12:00-12:30 |
Scars
> Hypertrophic Scar
> Keloid Scar
> Contracted Scar |
| 12:30-13:30 |
LUNCH |
|
| 13:30-14:00 |
Surgical Indications |
| 14:00-14:15 |
Local Anesthesia |
| 14:15-14:30 |
How to Perform Subcision for Iced Picked Scars |
| 14:30-15:00 |
Punch Grafting for Deep Acne Scars |
| 15:00-15:15 |
COFFEE BREAK |
|
| 15:15-15:30 |
Closing Technique Used in Acne Scar Treatment |
| 15:30-15:45 |
Daily Test on Small Surgery & Surgery
for Acne Scars |
| 15:45-17:30 |
Hands-On Experience with Minor Surgery and Acne Scar Treatment |