AAAM LEVEL 2 DIPLOMA COURSE
May 1-5, 2013
The Westin Colonnade Hotel

Course Faculty: Manon Pilon (Canada); Tami Meraglia, MD (USA); Melvin Elson, MD (USA); Ayman El-Attar, MD (USA)
DAY 1: Wednesday, May 1, 2013. Faculty: Manon Pilon
MARKETING AND BUSINESS STRATEGIES FOR A SUCCESSFUL MEDSPA
07:30 � 08:30 Registration and Continental Breakfast
08:30 � 08:45 Introductions and Objectives of Course Attendees
08:45 � 10:30 Overview of a Successful Medical Spa Concept
  • Learn marketing strategies and concepts that have transformed medical spas, spas and clinics worldwide
  • Learn ways to increase revenue and credibility by offering new approaches
  • Learn how to double your revenue and build customer loyalty
10:30-11:00 COFFEE BREAK  
11:00-12:30 Marketing Strategies to Develop Your Business
  • Easy and effective marketing ideas
  • How to choose the right services for today�s medical spas
  • Service
    • Most profitable
    • Least profitable
    • Most strategic
  • Effective services and product development
  • Benefits of cross marketing services and prodcuts
  • Public Relations companies and publicity strategies
  • Internet strategies
  • Efficient and cost effective marketing tools
12:30-13:30 LUNCH  
13:30 � 15:00 Marketing Strategies to Continue Business Growth
15:00 � 15:30 COFFEE BREAK  
15:30 � 16:00 Staffing
  • The importance of the first interview
  • �Must have� qualities of each employee
  • How to impact employees performance with motivation
  • The value of detailed job descriptions
  • Tips on how to manage staff
  • Compensation structure
16:00 � 16:30 Medical Spa Start-Up Overview
  • Where to start and how
  • What equipment to start out with
  • Profitable services
16:30 � 16:45 Daily Quiz on Medical Spa Marketing
16:45 � 17:30 Overview of Objectives & Question and Answer Session
 
Day 2: Thursday, May 2, 2013. Faculty: Tami Meraglia, MD
ANTI-AGING AND HORMONE REPLACEMENT THERAPY
08:00-08:30 Continental Breakfast
8:30-10:30 Introduction to Anti-Aging and Hormone Replacement Therapy
  • Anti-Aging a current health care system
  • Alternative methods for Anti-Aging
  • Disease and aging
  • Aging and Hormones
8:30-10:30 Aging and its Affect
  • Normal and premature skin aging
  • Oxidative and free radicals skin injuries
10:30-11:00 COFFEE BREAK  
11:30-12:30 Aging and Beauty
  • Beneficial cosmetics
  • Total beauty effect
  • Beauty from the inside
  • Beauty from the outside
12:30-13:30 LUNCH  
13:30-15:00 Hormones and Anti-Aging
  • Pituitary Gland
  • Adrenal Glands
  • Cholesterol and Steroid hormone synthesis
15:00-15:15 COFFEE BREAK  
15:15-16:00 Hormone Replacement Thearapy
  • Growth Hormones
  • Bio-Identical Hormones
16:00-16:15 Daily Test on Anti-Aging and Hormone Replacement Therapy
16.15-16:30 Q&A Session
 
Day3: Friday, May 3, 2013. Faculty: Melvin Elson, MD
COSMETIC DERMATOLOGY
08:00-08:30 Continental Breakfast
08:30-10:30
  • Pigmentary disorder management
  • Sun Protection of All Skin Types
10:30-11:00 COFFEE BREAK  
11:00 �12:00
  • Dark Circle Management
  • Scar Management
  • The Aesthetic Market in 2013
12:00 � 12:30 Live Demonstration: Treatment of Keloid Scars
12:30-13:30 LUNCH  
13:30 � 15:00 Rosacea Management
  • Causes of Rosacea
  • Treatments
15:00 � 15:30 COFFEE BREAK  
15:30 � 17:00
  • Cellulite
  • Latest Developments in treatment of Stretch Marks
17:00 � 17:30 Daily Test on Cosmetic Dermatology
 
Day 4: Saturday, May 4, 2013. Faculty: Melvin Elson, MD
ADVANCED BOTULINUM TOXIN TYPE A AND DERMAL FILLERS
08:00 � 08:30 Continental Breakfast
08:30 � 10:30 Botulinum Toxin Type A (BTA)
  • Advanced Botulinum Toxin Type A Techniques
    • BTA treatment for d�collet�
    • BTA treatment for Masseter
    • Axillary Hyperhidrosis
    • Other indications
10:30 � 11:00 COFFEE BREAK  
11:00 � 12:30 Live Deomonstation and Hands-on Botulinum Toxin Type A  
12:30 � 13:30 LUNCH  
13:30 � 14:45 Fillers
  • Wrinkle classification
  • Fillers and techniques revision
    • Facial volume improvement
    • Mid-face treatment
    • Cheek augmentation
    • Chin augmentation
    • Nasal bridge enhancement
    • Lip augmentation
    • Tear trough
14:45 � 15:00 Daily Test on Botulinum Toxin A and Fillers
15:00 � 15:30 COFFEE BREAK  
15:30 � 17:30 Live Demonstration and Hands-On Fillers
 
Day 5: Sunday, May 5, 2013. Faculty: Ayman El-Attar, MD
ACNE VULGARIS
08:00 � 08:30 Continental Breakfast
08:30 � 09:00 Acne Overview
  • Epidemiology
  • Etiology
  • Pathogenesis
  • Morbidity
  • Grades
  • Acne types
  • Differential diagnosis
  • Complications
  • Laboratory studies
  • Diet
  • Prognosis
  • Patient education
09:00 �09:30 Medical Treatments of Acne
  • Topical
    • Retinoids
    • Antibiotics
    • Benzoyl Peroxide
  • Systemic Antibiotics
    • Hormonal therapies
    • Spironolactone
    • Isotretinoin
09:30 � 10:30 Chemical Peels as Treatment for Acne
  • History
  • Types of chemical peels
  • Mechanism of chemical peels
  • Contraindications
  • Application
  • CROSS Focal application
  • Post peel instructions and complications
10:30 �11:00 COFFEE BREAK  
11:00 � 11:30 Light Based Therapies for Acne
  • Ablative and non-ablative laser resurfacing
  • Post-operative instructions and complications
  • Photodynamic therapy
  • Pulse dye laser
  • N-Lite
11:30 � 12:00 Surgical Treatments for Acne
  • Manual extraction of comedones
  • Intralesional steroid injections
  • Microdermabrasion
  • Raising acne scars with fillers
  • Punch graft
  • Subcision
  • Needling and PRP
  • Dermabrasion
12:00 � 12:30 Q & A Session
12:30 � 13:30 LUNCH  
13:30 � 14:00 Daily Test on Acne Vulgarius
14:00 � 17:00 Live Demonstration and Hands-On Acne Surgical treatments
17:00 � 17:30 Q & A Session