The American Academy of Aesthetic Medicine | AAAM Certificate Course Download
Level 2 Diploma Course Plus 15th AAAM Congress
November 5 - November 11, 2018 (Miami, Florida)
Scientific Agenda
AAAM LEVEL 2 DIPLOMA COURSE November 5-9 2018 Miami, Florida Course Faculty: Dr. Alejandro Espaillat (USA); Dr. John Kim (USA); Ms. Manon Pilon (Canada)
Day 1: Monday, November 5, 2018. Faculty: Ms. Manon Pilon MARKETING AND BUSINESS STRATEGIES FOR A SUCCESSFUL MEDSPA
08:00 – 08:30
Continental Breakfast
08:30 – 08:45
Introductions and Objectives of Course Attendees
08:45 – 10:30
Marketing Strategies
Learn marketing strategies and concepts that have transformed medical spas, spas and clinics worldwide
Learn ways to increase revenue and credibility by offering new approaches
Learn how to double your revenue and build customer loyalty
10:30 – 11:00
COFFEE BREAK
11:00 – 12:30
Marketing Strategies continued
Easy and effective marketing ideas
How to choose the right services for today's medical spas
Service - Most profitable - Least profitable - Most strategic
Effective services and product development
Benefits of cross marketing services and products
Public Relations companies and publicity strategies
Internet strategies
Efficient and cost effective marketing tools
12:30 – 13:30
LUNCH
13:30 – 15:00
Staffing
The importance of the first interview
"Must have" qualities of each employee
How to impact employees performance with motivation
The value of detailed job descriptions
Tips on how to manage staff
Compensation structure
15:00 – 15:30
COFFEE BREAK
16:00 – 16:30
Medical Spa Start-Up Overview
Feasibility
Structure
Business Plan
Inventory Management
16:30 – 16:45
Daily Quiz on Medical Spa Marketing
16:45 – 17:30
Overview of Objectives & Question and Answer Session
17:30 – 18:15
Commercial on MedSpa Services and Products (non CME)
Day 2: Tuesday, November 6, 2018. Faculty: Dr. Alejandro Espaillat (USA) Platelet Rich Plasma (PRP) + Micro-Needling
08:00 – 08:30
Continental Breakfast
8:30 – 10:30
Introduction
Concept of Beauty
Aging: The Prevalent Theory - When and Why PRP - When and Why Other Rejuvenation Techniques
Rules of Rejuvenation
History of PRP Development in the Last 20 Years
PRP Mechanisms of Action
10:30 – 11:00
COFFEE BREAK
11:00 – 12:30
PRP Technique
Platelet Harvesting
Reducing Platelets Poor Plasma
PRP Preparation
PRP Injection
Post Treatment Instructions
Contraindications and Complications
12:30 – 13:30
LUNCH
13:30 – 15:00
PRP IndicationsFacial Rejuvenation
Hand Rejuvenation
Hair Restoration
Scar Treatment
Acne Treatment
15:00-15:30
COFFEE BREAK
15:30 – 15:45
Multiple Choice Assessment Quiz on PRP
15:45 – 17:30
Practical Workshop and Hands-On with PRP
DAY 3: Wednesday, November 7, 2018. Faculty: Dr. John Kim (USA) COSMETIC DERMATOLOGY & MINIMALLY INVASIVE SURGICAL PROCEDURES
07:30 – 08:30
Registration & Continental Breakfast
08:30 – 10:30
Introduction to Dermatology
11:00 – 12:30
COFFEE BREAK
11:00 – 12:30
Sun Protection of All Skin Types
Pigment Disorders
Dark Circles
13:30 – 15:00
Acne
Etiology
Classification
Complicationsb
Treatment
Rosacea
Causes of Rosacea
Treatments
Cellulite Scar Management Skin Care
10:15 – 10:30
COFFEE BREAK
10:30 – 12:15
Management of Hypertrophic Scars and Keloids
Hair Loss Management and TreatmentsTreatment of Stretch Marks
Cellulite Management
Advances in Chemical Peelings
12:15 – 12:30
Multiple Choice Assessment Quiz on Cosmetic Dermatology
15:00 – 15:30
LUNCH
15:30 – 16:30
Minimally Invasive Surgical Procedures
Excisional Biopsy
Punch and Shave Biopsy of the Skin
Subcision for Acne Scars
Subcision for Cellulite Dimples
Epidermal Cyst Excision
Lipoma Excision
Skin Tag Removal
Laceration repair
16:30 – 17:00
Hands-on Workshop of Minimally Invasive Surgical Procedures (using skin pads)