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Workshop 2: Marketing Management Certification Program for Aesthetic Clinic Owners and Aesthetic Clinic Managers

November 8 - November 8, 2019 (Las Vegas, Nevada)

Scientific Agenda

WORKSHOP 2:  MARKETING MANAGEMENT CERTIFICATION PROGRAM FOR AESTHETIC CLINIC OWNERS AND AESTHETIC CLINIC MANAGERS


November 8, 2019
Las Vegas, Nevada

Join a panel of experts hosted by author and med spa consultant Manon Pilon.

08:00 – 08:30

Registration and Continental Breakfast

08:30 – 10:30 Concept & Marketing Strategies to Develop Your Successful Business
  • How to benefit from cross marketing services and products
  • Public relations and advertising strategies
  • Digital marketing strategies including new social media concepts and methods
  • Marketing with cost efficient and effective marketing tools
  • How to choose the right profitable services for today’s medical spas
  • Service options:
  • Most profitable
  • Least profitable
  • Strategic alternatives
  • Discussion on effective services and product development

 
10:30 – 11:00 COFFEE BREAK
11:00 – 12:30 Staffing
  • The importance of the first interview
  • “Must have” qualities of each employee
  • How to motivate employees to improve work performance
  • The value of detailed job descriptions
  • Tips on how to manage staff
  • Compensation structure

 
12:30 – 13:30 LUNCH
13:30 – 15:00 New Ideas to Make Your Business Profitable
  • Learn how to develop unique concepts to acquire new patients
  • ABC to a successful conversion
  • Retail conversion to increase your revenue
  • First thing first - How to generate new opportunities
  • Top 3 things to do upon conversion
  • Referrals and rewards from existing clients

 
15:00 – 15:30 COFFEE BREAK
15:30 – 17:30

NETWORKING WORKSHOP:  Afternoon roundtable to share key tips for success from around the world.  Learn and share your top secrets for a successful practice!  Tables will be split by subjects and each table will develop the top 10 ideas for success, and then share with the group.


 

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